24January2017

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Types of Advertising

Types of Advertising

Advertising is dissemination/distribution of information related to an idea or service/product in order to compel an action as per wishes of the advertiser.

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  • Written by Muneeb Jamal
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Public Relations in Modern Times

Scope of Public Relation in Modern Times

Definition:

A management function which tabulates public attitudes, defines the policies, procedures and interests of an organization----Edward Louis Bernays.

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  • Written by Muneeb Jamal
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Pakistan Media Group

Media Groups in Pakistan

Introduction:

The establishment of media outlets in Pakistan has its roots in the pre-partition times when most of

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  • Written by Muneeb Jamal
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Scope of Magazines

Scope of Magazines

With the boom of electronic media, the print media has suffered especially the Urdu Newspapers but magazine still finds its scope in society.

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  • Written by Muneeb Jamal
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Media & National Development

Media & National Development

Media can be defined as various means of communication used for keeping the public informed about the daily events occurring within the country and

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  • Written by Muneeb Jamal
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Successful Advertising

Purpose & Principles of Successful Advertising

Definition:

Any paid form of non-personal presentation of goods, service or any idea by an identified sponsor is called advertising.

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  • Written by Muneeb Jamal
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Magazine and its Types

Magazine & its Types

Introduction:

The term “magazine” is derived from an Arabic word “machsan” which means

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  • Written by Muneeb Jamal
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